Warner Bros. is seriously planning to become the ultimate champion of studios. The hot word on the street is that they acquired Rotten Tomatoes. Here’s the breakdown: social networking site Flixster bought Rotten Tomatoes last January, which means since Warner Bros. now owns Flixster they also own Rotten Tomatoes, a major review and critic aggregator site.
The acquisition is a bid for another venue for digital movie distribution. Warner Bros. was the first studio to offer apps for their movies, and distributes their films for rental via Facebook. Now it appears that their goal is mass distribution anywhere, anytime…[Read more…]